Bling dreams are made of these

Staff Reporter / TNN / Jun 30, 2007, 00:00 IST

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Diamonds are no longer only a girl's best friend. They are fast gaining favour among the luxe set - especially when it comes to blinging up their swanky gadgets.

Diamonds are no longer only a girl's best friend. They are fast gaining favour among the luxe set - especially when it comes to blinging up their swanky gadgets.Fashion is taking a shine literally. Never before have the emerging trends given so much importance to bling. Whether you're changing gears in the fast lane with your hands clasping a diamond encrusted gearshift or taking a shower in a diamond tiled bathroom the more bling, the better.Remember Salman Khan's strut on the ramp wearing a diamond studded tie worth a crore? "Diamonds are no longer only a girl's best friend. They are fast gaining favour among the luxe set - especially when it comes to blinging up their swanky gadgets," says Ajay Leekha, jewellery designer. Jewellery designer Farah Khan-Ali believes that diamonds and the bling fever that's raging across the world will not cease in the coming years. "Diamonds are the favoured stones right now. I would love to make diamond shoes for myself as I have a fetish for shoes," she laughs. Fashion entrepreneur Neha Hirani is planning an equally decadent gift. "If I have to make anything unusual, I would make a diamond encrusted steering wheel for my husband Pradeep's car," she says.
Is there no limit to the bling dreams of the swish and famous? No is the answer of Mehul Choksi, chairman, Gitanjali Group. But what else did you expect from the man who has gifted Aishwarya Bachchan, his Nakshatra brand ambassador, a visiting card made of his new range of Tesoro diamonds? The Tesoro brand is a result of state-of-the art technology in which diamonds are embedded into poly-carbonate to give an object the desired shape. There's more to Mehul's Tesoro dreams. "I have also made a gift set - with a Koran and tazbi encrusted with Tesoro diamonds, and we recently donated a diamond cricket ball at a charity event in Yorkshire," continues the man who's responsible for FIFA 2006's bling football which was all the rage.

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